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We are not just a research company.
We believe we are unique in the market. The skills and experience we bring to all our projects comes from our different but complementary backgrounds. What unites us is our 360 degree understanding of the legal sector. We have experience of legal practice and journalism, marketing and business development, PR and top-level academic research and every aspect of book and magazine publishing. What does this mean?
It means that we can step into the shoes of all the possible end-users of our research from the journalist, to the partner, to the client. All our projects are bespoke. We understand the issues behind the topics we research and invest time to design and test our research projects so they have maximum impact for our clients.
Our interviewing style derives from both our experience as investigative journalists and academic and commercial researchers. We have completed thousands of top level interviews with senior business leaders both on the telephone and face to face. We constantly update our research techniques so that we remain cutting edge.
Client relationship management
We have been carrying out client research projects for the top London law firms for over seven years. With a background in senior level research, there are few client markets with which we are not well acquainted. We have a bank of client research
that goes back over a decade, and experience of research in the
legal market that we believe is un-paralleled.
Profile-generating research
With a team of ex-journalists, we know what makes a good story. Many of our research projects are designed to specifically generate press coverage for our clients. Be you a partner in a firm seeking to raise your department’s profile or a firm wanting to reinforce your brand, we can help you work out new and exciting ways in which to make the news.
Strategic business research
With a team of ex-journalists, we know what makes a good story. Many of our research projects are designed to specifically generate press coverage for our clients. Be you a partner in a firm seeking to raise your department’s profile or a firm wanting to reinforce your brand, we can help you work out new and exciting ways in which to make the news. |
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FT INNOVATIVE
LAWYERS REPORT 2008

Hear from the 2007 FT winners what makes them innovative... »

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Reena SenGupta writes regularly on professional services for the
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